2016 Brand+Aid Marketing and Social Media Conference

The 2016 Brand+Aid Marketing and Social Media Conference will be held on January 20 & 21 in Arlington, TX. This two-day conference is the premiere event for municipal employees to learn about marketing trends and best practices. Our speakers are a blend of private sector marketing experts and public sector marketing and communication professionals. We are confident that the Brand+Aid Conference will be an educational and professional development highlight of your year. But don't take our word for it, check out what past attendees had to say about their experience:


Bob Duncan Center 2800 South Center Street Arlington, TX 76014

Jason Genck, General Operations Manager - City of Westminster, CO

Feeling optimistic, but not with overly high hopes, I brought a team of seven staff to attend Brand+Aid. Little did I know, this would prove to be the highest return on investment for professional development I’ve experienced in 20 years.

Hands down, Brand+Aid is the finest focused-topic conference I’ve attended in my career. I highly suggest any level of professional in our field attend. Because of the impressive example of knowledge, innovation and leadership I witnessed at the conference, I plan on sending staff on an annual basis to continue to grow as champions and team experts.

Trish Butler, Director of Marketing and Public Information - Five Rivers MetroParks

I am a seasoned Marketing Director (20+ years) who just completed my first year in the Parks and Recreation Industry. The training budget for my department was not large was not huge this year and so I had to be selective about options for my team. But after my exposure to Brand+Aid at NRPA last year, I made it a priority for my Marketing Manager and me to come from Ohio to attend Brand+Aid. And it was well worth the investment of time and money. This one conference did more to help integrate us into the key issues for marketing in this industry than any other single thing we did this year. What we learned was real, actionable and cutting edge. Subject matter experts from every area of interest were represented and they presented must have information. There was opportunity to network with other with other attendees and share experiences as well. In my opinion Brand+Aid is a graduate level marketing experience for the Parks and Recreation industry. Would I recommend Brand+Aid? You bet! I’ll be sending four of my staff to next year’s conference.


  • 2-Day Brand+Aid Conference (includes breakfast and lunch): $169
  • Register Before January 1: $149 (Save $20)

Brand+Aid is Better as a Group!

Email This email address is being protected from spambots. You need JavaScript enabled to view it. for discount pricing for groups of five or more.

Brand+Aid Values Students!

Students currently pursuing a marketing or recreation-related degree may qualify for $100 off their registration. To receive this discount, email This email address is being protected from spambots. You need JavaScript enabled to view it. from your student account and attach proof of current enrollment.

Become a Sponsor

If you are interested in being a sponsor for the 2016 Brand+Aid Marketing and Social Media Conference, please contact Ryan Hegreness at 817-575-8285 or email him at This email address is being protected from spambots. You need JavaScript enabled to view it..

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