With over 25 years in brand management, Beth Owens is a results-oriented marketing and sales professional skilled in developing both regional and national campaigns. As a result of her strengths in customer relations, business development and strategic partnerships, she plans and executes effective marketing and sales strategies that rev up revenue and activate participation for BrandEra’s clients. Owens’ professional experience includes planning and marketing initiatives for educational entities, municipalities, downtown organizations, chambers, universities, nonprofits, national trade associations and a wide variety of manufacturing, retail and services industries.
Prior to forming BrandEra, Inc., Owens served as Director of Marketing and then Vice President of Marketing & Sales of American IronHorse Motorcycle Company. In these positions, she helped establish the high-end motorcycle brand, manage the dealer sales and development process, create a national customer loyalty program and forge cooperative partnerships with the company and the City of Fort Worth, area business associations and nonprofits.
She is a youth mentor and community volunteer. Owens served on the DePauw University Board of Trustees, Alumni Board, Advisory Board for the McDermond Center for Management and Entrepreneurship and the Board of Visitors. She is the founding chair of the Women’s Alliance of the Arlington Chamber of Commerce, serves on the Downtown Arlington Management Corporation marketing committee and is a member of the Women’s Business Council – Southwest. Owens also served on the North Texas Super Bowl XLV Host Committee and has chaired the annual fundraiser for Arlington Urban Ministries and the AISD Education Celebration! at Six Flags for the AISD Education Foundation. She served on the Junior League of Arlington Advisory Committee. She is President-Elect of the Arlington ISD Education Foundation and serves on the boards for the Trinity Sports Foundation and the Arlington Chamber of Commerce.
Owens received a Bachelor of Arts degree in Spanish from DePauw University and a Master of International Management degree from the Thunderbird School of Global Management.
She and her husband, Dr. Joe Owens, along with their son, Grant, live in Arlington.